Pink Pebble Marketing

Your Rebranding Awaits!

We are ready to start on the road to rebranding your business. Please help us get started by filling out the form below. We know it looks like a lot, but the more you can fill out, the more we can understand what you want, the better we can deliver.

Rebranding Onboarding Form

Rebranding Onboarding

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Name
First Last
Company Name*
Email*
Website
Getting to know your current brand position
What products or services do you offer?
What Specific Goals Do We Hope To Achieve With This Rebrand?
Why are you rebranding?
How could the rebrand harm you?
How could the rebrand help you?
How do you believe your brand or company is perceived in the market?
How do you want to position your brand in the market? Example: high-end, exclusive product vs. affordable, dependable project?
What business changes (internal) are impacting this need for change?
What market factors (external) are impacting this need for change?
Who is your customer? Has your audience or customer profile changed? If yes, how has it changed?
Does the current brand or name pigeonhole you in some way? If yes, How?
Give 3-5 words that best describe your brand personality.
What are your primary audiences?
What need/ problem do you solve or meet for your audience(s)?
Who are your primary competitors?
What does your company do best? What differentiates you from these competitors?
How do you stack up against the competition? How do you differentiate yourselves? How are you better?
To date, what name has your team suggested for the rebrand that you have liked the most? And why?
To date, what name has your team suggested for the rebrand that you have liked the least? And why?
Brand Attributes
The following questions will dive into the essence and identity of your brand.
How does your brand’s image fall between these opposing characteristics?
From 0 all to the left characteristic, and 10 all to the other.
Playful | Serious
Playful

Serious
Cheeky | Respectful
Cheeky

Respectful
Masculine | Feminine
Masculine

Feminine
Simple | Intricate
Simple

Intricate
Gray | Colorful
Gray

Colorful
Conservative | Extravagant
Conservative

Extravagant
Approachable | Authoritative
Approachable

Authoritative
Necessity | Luxury
Necessity

Luxury
Fun | Serious
Fun

Serious
Professional | Casual
Professional

Casual
Modern | Classic
Modern

Classic
Sporty | Elegant
Sporty

Elegant
Affordable | Premium
Affordable

Premium
Extreme | Safe
Extreme

Safe
Friendly | Formal
Friendly

Formal
Quirky | Conventional
Quirky

Conventional
Warm | Cool
Warm

Cool
Innovative | Familiar
Innovative

Familiar
Inclusive | Exclusive
Inclusive

Exclusive
What colors represent your brand?
What colors would you not like to see?
Which characteristics best fit your company’s culture?
What words would you use to describe your brand's image?
What words would you not want used to describe your brand's image?
What attributes and/or emotions do you want associated with your brand?
What attributes and/or emotions would you not want associated with your brand?
What do you like or not like about your current LOGO?
What style of font do you feel best represents your brand?
- Serif
- Slab Serif
- Sans Serif
- Script
- Blackletter

Font Examples

Pink Pebble Marketing

Your Rebranding Awaits!

Rebranding Onboarding Form

Rebranding Onboarding

Getting to know your current brand position

Brand Attributes

How does your brand’s image fall between these opposing characteristics?

Do you want to improve your digital reach?

Get in touch with us today